Our experiments to get you to give more money to people in poverty

If you’re reading this, you probably already know giving cash directly to someone in poverty works, and are donating based on the research and evidence. You might also believe that you decide where to give based solely on a nonprofit’s mission or effectiveness. However, most of us can be nudged to give based on less-than-logical factors, like the design of a website or the subject line of an email.

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